Large number of products come and goes in the market on a
daily basis. But only few of them make it to the mark of success. This is not
because they are exceptionally different from the products that didn’t survive
in the market but it is due to the effective branding of the products so that they
can reach the mass people and get establish in form of a brand.The products did not get transformed into brands on a single
day but it takes time to reach the customers and make an impact that could
foster the emotional attachment of the people with the brands. Brand activation
is the Marketing or Branding activity that enables the customers to live with
the brands and have an emotional attachment with them.In order to establish a product as a brand, one has to follow
a sequence of steps that could provide the positive feedback from the customer
and engage the customers to use them on a regular basis.
First step is the discovery of the product to be launched.
The customer interest is to be looked out and the relative competition in that
field is to be pre determined.
Secondly, the product to be branded is reviewed and the
strategies to implement the product are planned.
Third, the activation of the product in form of a brand is
done and its activation platform is chosen to reach the mass people.
Finally, the analysis of the launched product as a brand is
done in order to have the feedback for further modification and tracking of the
brand to enhance the learning process.
Once the brand is activated, the next step is to engage the
customers to the brand so that the reputation of the brand is maintained and
one get into the habit of having an attachment with the brand. Brand engagement
can be either Internal or External.All the services of brand activation and engagement are
provided by the firm named BrandVU. It is the renowned firm that specializes in
the Brand Activation and supports to establish demands. It serves as a retail
agency providing the experiential activities from ideation to activation. It
has the commitment to the quality and follows a professional approach It
focuses on creating the value for the brand. Its tagline Be Heard| Be Seen
stands for it. It offers solutions in space of retail strategy design,
manufacture, customer engagement and merchandizing. It has already given
solutions to the renowned firms like Groupm, Parle, Sonata and many more.
For more information Visit Here:- Brand VU
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