Saturday 16 November 2013

Activating Brands for an Everlasting Success- Brand VU


 Large number of products come and goes in the market on a daily basis. But only few of them make it to the mark of success. This is not because they are exceptionally different from the products that didn’t survive in the market but it is due to the effective branding of the products so that they can reach the mass people and get establish in form of a brand.The products did not get transformed into brands on a single day but it takes time to reach the customers and make an impact that could foster the emotional attachment of the people with the brands. Brand activation is the Marketing or Branding activity that enables the customers to live with the brands and have an emotional attachment with them.In order to establish a product as a brand, one has to follow a sequence of steps that could provide the positive feedback from the customer and engage the customers to use them on a regular basis.

First step is the discovery of the product to be launched. The customer interest is to be looked out and the relative competition in that field is to be pre determined.

Secondly, the product to be branded is reviewed and the strategies to implement the product are planned.

Third, the activation of the product in form of a brand is done and its activation platform is chosen to reach the mass people.

Finally, the analysis of the launched product as a brand is done in order to have the feedback for further modification and tracking of the brand to enhance the learning process.

Once the brand is activated, the next step is to engage the customers to the brand so that the reputation of the brand is maintained and one get into the habit of having an attachment with the brand. Brand engagement can be either Internal or External.All the services of brand activation and engagement are provided by the firm named BrandVU. It is the renowned firm that specializes in the Brand Activation and supports to establish demands. It serves as a retail agency providing the experiential activities from ideation to activation. It has the commitment to the quality and follows a professional approach It focuses on creating the value for the brand. Its tagline Be Heard| Be Seen stands for it. It offers solutions in space of retail strategy design, manufacture, customer engagement and merchandizing. It has already given solutions to the renowned firms like    Groupm,  Parle, Sonata and many more.


For more information Visit Here:- Brand VU

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